In April 2002, the world was introduced to a new technology which changed the world. Celebrating its 12th birthday in 2016, Gmail has become America’s favorite email service. The Gmail app has become a part of our daily lives and it is quite hard to believe that the iPhone is younger than Google Gmail. Official URL for this email service www.gmail.com.
The main competitors and the next most popular internet service providers (ISP) include Hotmail, AOL, Gmail and Yahoo. They make up more than 60% of the total marketer’s databases. What makes Gmail so unique is that it has been continuously updated and evolved according to the feedback and suggestions of its users. This competitive strategy they are using is what has allowed them to reach the top.
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Gmail was inspired and developed by an email user who had become tired of finding her way through countless emails to locate one which had been buried deep within the abyss of her inbox folder.
Google mail is still relatively new to the market and it is definitely the fastest growing email service to date. Gmail users are much more engaged as compared to the users of other ISP’s. However, all the frequent updates and changes that Gmail brings, means that the email marketers have to stay on their toes and update their marketing strategies continuously. So much so, Gmail has made all the email marketers think twice before reaching out to their customers through their inbox.
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Gmail has a total of 900 million users and almost 75% of the users’ access their Gmail accounts through their smartphones and mobile devices. Given all the success rate and increasing user base, Gmail has not needed to make any major improvements to its interface and settings. Because of this, Gmail will only be disappointing its users if they plan to bring about a major change in their software. Consistency is one of the major advantages Google is providing.
With 425 million users active monthly, 50% of the total web users praise this application and service. For years, Microsoft’s Hotmail was on the top of the charts and no other service provider had managed to beat its record – until Gmail came along, of course.
Google generates more than $16 billion in revenue in just one-quarter of a year. And since most of its services are free to use, Google generates 90%of its income from the advertisements being placed on Gmail and the rest of its services, like the search engine.
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Gmail is famous for its minimal spam amounts with Google’s innovative and new technology, along with more than 6 billion MB’s of storage and counting – to store all your emails for later access.
The impact of Google Gmail on businesses and individuals today, is so immense that one cannot even imagine the amounts of loss it can cause if it were to shut down.